This year, eye care professionals can expect even more from International Vision Expo East, including 325 hours of continuing education from sought-after speakers, 60 hours of education focused solely on business and more than 450 exhibitors featuring the latest in technology and frames.
International Vision Expo East will feature the latest in frames and technology from more than 450 exhibitors.
International Vision Expo East is projecting 15,000 eye care professionals will attend the show, which will be held from March 22-25 in the Jacob K. Javits Convention Center in New York City.
An Eye on CE
Vision Expo East’s Conference Advisory Board has worked with specialty optical groups, including the Optometric Retina Society, the Optometric Council on Refractive Technology and the Ocular Nutrition Society, to put together a full program featuring expert speakers from a variety of fields. The program has been divided into five areas of interest—Allied Health, Business Solutions, Clinical, Contact Lenses and Optical Technology—to make it easier for attendees to create personalized education strategies and practice to the fullest extent of their license.
International Vision Expo & Conference continues to be the only show to present more than 60 hours of exclusive, business focused education courses for the optical profession, such as Visionomics™, Boot Camps and E-technology, Frame Buyers Certificate, and Social Media and Internet Marketing. Back by popular demand, these courses are designed to help professionals manage the business end of their practice while increasing efficiency, improving practice management, and providing comprehensive and engaging patient care.
In conjunction with Optometry Board Certified, attendees can select from 20 hours of review courses specifically designed to prepare optometrists for the Board Certification Exam. The 2012 conference program also brings back the acclaimed Management & Business Academy™ (MBA), which includes two three-hour modules: one dedicated to financials and private practice benchmarks and the second focused on marketing and merchandising. This successful program is sponsored by Essilor and CIBA Vision, and is endorsed by the American Optometric Association.
International Vision Expo East is projecting 15,000 eye care professionals will attend the show.
The Medical & Scientific Theater, located in the Lenses & Processing Technology Pavilion on Level 1, will also offer a special series of free, supplier-endorsed educational sessions on Friday and Saturday.
New this year, continuing education will be located on Level 1, the same level as the Lenses & Processing Technology, Medical & Scientific and Low Vision Pavilions, as a result of the ongoing Javits Center renovation project.
Strategic Partnerships
Additionally, International Vision Expo East has formed strategic partnerships with several state associations that will be sponsoring several education sessions and events. The state associations include the New Jersey Society of Optometric Physicians, the Delaware Optometric Association, the Maryland Optometric Association, the New York State Optometric Association and the Pennsylvania Optometric Association.
The sponsored sessions and events include:
• The Pediatric Red Eye (Course 1325), Thursday, March 22, 4:30 p.m. to 5:30 p.m. Presented by Ida Chung, O.D. Arranged through the cooperative efforts of New York State Optometric Association and the College of Optometrists in Vision Development.
• Vision and Balance: An Optometric Survival Guide (Course 2217), Friday, March 23, 9:45 a.m. to 11:45 a.m. Presented by Neera Kapoor, O.D., Michael McGovern, O.D. Sponsored by the New York State Optometric Association.
• Student Lunch (3028), Friday, March 23, 12:00 p.m. to 2:30 p.m., Room #1A28. Sponsored by the New York State Optometric Association and the Pennsylvania Optometric Association.
• Current Concepts of Myopic Development and Treatment (Course 2428), Friday, March 23, 4:00 p.m. to 6:00 p.m. Presented by Jeffery Cooper, O.D. Arranged through the cooperative efforts of New York State Optometric Association and the College of Optometrists in Vision Development.
• Basic Medical Coding 2012-What Every Doctor Needs to Know (Course 3228), Saturday, March 24, 9:45 a.m. to 11:45 a.m. Presented by Richard Soden, O.D. Sponsored by the New York State Optometric Association.
• Advanced Medical Coding 2012—What Every Doctor Needs to Know (Course 3328), Saturday, March 24, 2:45 p.m. to 4:45 p.m. Presented by Richard Soden, O.D. Sponsored by the New York State Optometric Association.
• Pearls from the Posterior Segment: Interactive Grand Rounds (Course 3310), Saturday, March 24, 2:45 p.m. to 4:45 p.m. Presented by Bill Marcolini, O.D. Sponsored by the New Jersey Society of Optometric Physicians.
New Optometry Club and Vision Bucks Program
In addition to the educational opportunities, optometrists are invited to join their peers and network and unwind in the new Optometry Club, located on Level 1 in room #1A20. Boxed lunches will be available on Saturday for attendees to enjoy in between CE and shopping the show floor. O.D.s who pre-order at the time of registration can save $10 on each meal. The Club will also play host to several other key events including a student luncheon on Friday, Doctorfest networking events with free beer and wine from 5:30 p.m. to 6:30 p.m. on Friday and Saturday and a special Job Search Meet and Greet breakfast from 8:00 a.m. to 9:30 a.m. on Saturday.
Also new in 2012 is the Vision Bucks program, which will give a $500 purchase reward to the first 40 optometrist who spend $5,000 or more on the show floor.
To register and learn more about the 2012 conference program, visit
www.visionexpoeast.com/Education.
