Contact Lenses
Intelliwave Custom Soft Lens Multipacks
Art Optical recently introduced new, easy-to-dispense multipacks of its Intelliwave custom soft lens designs and rolled out a discounted pricing program. The convenient multipack with new lower pricing supports easy and economical lens replacement for patients and aids in compliance.

Offered in Definitive silicone hydrogel material as a quarterly replacement option or in traditional hydrogel materials on a semi-annual replacement schedule, Intelliwave lenses are available in two-packs, three-packs and four-packs. For additional product details, visit www.artoptical.com.

KeraSoft IC Lenses
KeraSoft IC silicone hydrogel contact lenses are now available in the United States from Bausch + Lomb, through a global licensing agreement with UltraVision CLPL. These lenses are designed to fit irregular corneas, including keratoconus, post-laser refractive surgery, Pellucid Marginal Degeneration and other complex corneal irregularities. Each KeraSoft IC lens is custom-made to match the patient’s individual needs, and can offer increased wear time and improved comfort.

Eye care professionals who are interested in KeraSoft IC lenses for their patients should visit www.KeraSofttraining.com to complete the necessary training for KeraSoft IC lens fitting. Once training is completed, contact Art Optical, the first lab channel partner, to get trial set information and to place KeraSoft IC orders.

Website Enhancements
MBA Site Relaunch
The Management & Business Academy’s website, sponsored by Alcon and Essilor, has undergone a dramatic redesign to provide a more usable and attractive environment for accessing tools for optometric practice growth. The revitalized site features a new organizational flow that provides easy access to a wealth of detailed reports, articles, surveys, calculators, staff workshops, monographs and other resources.

Existing content is highlighted, and new content is added to the site on a weekly basis with the posting of two MBA e-newsletters: MBA Essentials and MBA Intelligence. An enhanced search function allows users to access highly detailed metrics and best practices that can be applied to measure and improve practice performance. The MBA website is open to all who register at www.MBA-ce.com.

Thermal Pulsation System
Next-Generation TearScience LipiFlow
TearScience, Inc. recently received FDA clearance for its second-generation LipiFlow Thermal Pulsation System, which treats evaporative dry eye by liquefying and evacuating obstructions in the meibomian glands. This system includes a more robust graphical user interface and allows physicians to treat both eyes simultaneously.

Time savings achieved by performing a bilateral treatment is beneficial for both busy physicians and patients alike. Users can also store a record of the treatment on the device and on EMR servers, eliminating the need to manually document the treatment in patient records. The new LipiFlow console displays the treatment temperature, pressure sequence and treatment time remaining.

This second-generation product will be commercially available in March 2012. Physicians currently using TearScience’s first-generation LipiFlow will be upgraded to the new system. Visit www.tearscience.com.

Office Design
Optical Displays
The new Impressions Collection of Modular Wall Displays, from Fashion Optical Displays, showcases eyewear with distinctive styling that is designed to transform any wall into a profit center. Intended for both new and established practices, the Impressions Collection features a variety of elements that include horizontal and vertical framed display back panels, graphic display panels and mirrors.

These custom-built display panels can be placed in various configurations that uniquely fit each dispensary. Select one or more display panels that hold only seven frames or panels that hold as many as 42 frames. Each display panel and mirror is framed in a selection of styles, including Brushed Stainless, Aged Pewter, Rosewood and Walnut. Visit www.fashionoptical.com.

Eyewear Case
Eco-friendly Folding Case
Marchon recently introduced a new eco-friendly folding case for all house-brand collections, helping to reduce the global carbon footprint. The simple, effective and innovative design of each case aims to reduce carbon emissions caused by transportation, production and storage.

The foldable case, which is approximately one-tenth of the volume of the average eyewear case when shipping, offers wearers a sleek silhouette when closed.

This functional, eco-friendly eyewear case is part of Marchon’s ongoing commitment to environmental protection and worldwide social campaigns. The company plans to selectively extend the new case program to the designer-brand portfolio. House-brand case deliveries will begin in spring 2012. Visit www.marchon.com.