Contact Lenses
Biotrue OneDay Contact Lenses
The FDA recently approved Bausch + Lomb’s Biotrue OneDay, a premium daily disposable contact lens. Made from a new material called HyperGel (nesofilcon A), the lens offers high water content and delivers more oxygen than a traditional hydrogel lens while maintaining the comfort of conventional hydrogels, the company says.

Bausch + Lomb created Biotrue OneDay to be the first daily disposable lens with three bio-inspired features: (1) the lens contains 78% water, the same as the cornea, (2) it delivers the oxygen level needed by the open eye to maintain healthy, white eyes, and (3) the anterior surface of the lens is designed to mimic the tear film’s lipid layer to prevent dehydration.

B+L says the lens maintains virtually the same moisture level as the natural eye, even after 16 hours of wear, to help Biotrue OneDay lenses retain their shape and provide clear vision throughout the day. The lens also helps protect against UV-A and UV-B exposure.

Visit www.bausch.com.

Ophthalmic Lenses
Zeiss Progressive Individual 2
The new Zeiss Progressive Individual 2 features proprietary EyeFit and center-of-rotation evaluation (CORE) technologies that are designed to improve visual performance and allow eye care professionals to meet the needs of patients more precisely. EyeFit technology can personalize the lens based on the patient’s visual activity profile, enhancing the near or intermediate/dynamic performance of the lens if needed based on the patient’s visual priorities, while maintaining outstanding all-distance vision performance, the company says. 




Simulated Fields of Usable Vision

The CORE algorithm customizes Zeiss Progressive Individual 2 for the patient’s center-of-rotation distance. The manufacturer says CORE technology is based on its own extensive research and calculates each wearer’s center of rotation to within 1mm for 99% of wearers. The lenses feature an extended Rx range, allowing add powers up to +4.00 and cylinder out to -6.00, and can be decentered up to 5mm per eye for maximum cutout.

Zeiss Progressive Individual 2’s EyeFit technology provides three different zone balances to choose from, which include:

  • Balanced (white line).
  • Enhanced Near (orange line).
  • Enhanced Intermediate (green line).

Visit www.zeiss.com.

Fendi Maserati-inspired Sunglasses
Experience the beauty of Rome through the Whispered Grand Tour, as Fendi partners with Maserati to create a sunglass style that complements a luxurious lifestyle. The lightweight FS5262L is hand crafted with supple genuine leather and fine metal in Italy. This style is available in gray with gunmetal temples and green lenses, as well as yellow with gold metal temples and brown lenses.

The yellow Fendi logo on the lens adds a pop of color to both of these aviators. The classic Maserati trident logo is featured on the temple tips in silver. The polarized lenses are made of mineral glass and feature an anti-glare coating, designed to ensure the best possible experience both on and off the road.

Visit www.marchon.com or www.fendi.com.




Baby Genius Sunscape Eyewear 
Sunscape Eyewear has signed a two-year licensing agreement to manufacture and distribute Baby Genius-themed eyewear for boys and girls from infant to age four. Products will include sunglasses, eyewear and eyewear accessories, such as cords and cases, that feature popular Baby Genius characters.

The initial line of Baby Genius products from Sunscape will debut in time for the 2012 holiday season, and will be distributed to large national mass retailers including Walmart, Toys ‘R’ Us, Babies ‘R’ Us and Target.

Visit www.isunscape.com.




Marc Jacobs “I Love Stripes” Collection
Marc by Marc Jacobs presents its new “I Love Stripes” collection of sunglasses and optical frames, produced and distributed by the Safilo Group.

Featuring acetate and metal styles, the brand’s signature stripes provide eye-catching detail to the temples. From rectangular silhouettes for the men’s offerings to refined cat-eye shapes for the women's line, the collection is chic and wearable, the company says.


MMJ316S
MMJ315S

Drawing inspiration from downtown New York in the 1980s, the new wave shapes are now more colorful. Plays on transparency, matte finishes and bold color combinations create modern styles. The iconic stripes are interpreted in two versions: a finer stripe available in two-tone models (MMJ316/s, MMJ525, MMJ534) and a wide stripe featuring exclusive multilayer acetate pastel tones (MMJ315/s, MMJ530, MMJ531, MMJ533).

Visit www.safilo.com.

Agathitas from Agatha Ruiz de la Prada


Agatha Ruiz de la Prada presents her new collection of Agathitas—frames for babies and children up to age three. It includes eight new colors, which are available in two sizes (O38 and O41).    

Manufactured in Italy, the frames are made from a light, flexible and 100% hypoallergenic material with double silicone injection inside of the bridge. The temples also feature the double silicone injection on their interior, as well as an integrated hinge and adjustable temple tips.

All models are accompanied by a colorful case with the designer’s hallmark style and a new adjustable elastic cord that attaches to the earpieces with a convenient click system that can be adjusted for a secure fit.

Visit www.grupoptim.com. 

Intraocular Lens
enVista
Bausch + Lomb received FDA approval for enVista, which the company describes as the first FDA-approved, glistening-free, single-piece hydrophobic acrylic intraocular lens in the United States.

Glistenings are fluid-filled microvacuoles that can form within an IOL and can be found in some hydrophobic acrylic IOLs.

Literature reports indicate that glistenings may present an aesthetic issue following cataract surgery and can also potentially impact visual function, including visual acuity and contrast sensitivity, due to a portion of light coming into the eye being scattered, the company says.

The enVista lens is designed to minimize posterior capsular opacification, a common post-surgical complication of IOLs that causes vision to become clouded after surgery.

enVista received CE Mark approval in the European Union in September 2011 and is currently pending approvals worldwide. Full commercial release of the enVista IOL in the United States is planned upon FDA clearance of its supporting insertion system.

Visit www.bausch.com.

Nutritional Supplement
Eye Vitamin Leader Introduces New Product
ZeaVision introduced EyePromise Zeaxanthin + Lutein Macular Pigment Formula to its portfolio of EyePromise eye vitamins.

This formula features all-natural ingredients, including 10mg of lutein and 10mg of dietary zeaxanthin, which is the highest amount available in any eye vitamin brand, the company says.

More than 25 million doses of EyePromise have been safely consumed, and the new formula provides an additional high-quality eye vitamin option to support macular health.

Visit www.zeavision.com.